"I am there for Milan, with the Milanese, with feeling". Giorgio Armani and his wish for a Christmas and a better future!

“I am there for Milan, with the Milanese, with feeling”. Monday, November 30, with a real poster campaign for the city, Giorgio Armani still amazes!

During the entire 2020 Giorgio Armani demonstrated his support for the fashion system in the world, for our country and especially for his beloved Milan. This time the message appeared on the local editions of some newspapers and also for the whole city of Milan on pensilines and posters. And finally it could not miss the gigantic billboard in the super central via Broletto, always a deputy place for the advertising campaigns of the house.

Already during the February fashion week, he had decided to show his clothes behind closed doors, even before the pandemic exploded throughout Europe, immediately understanding the gravity of the situation.

Similarly, a few months later, with an open letter, he asked the US fashion system to slow down with these phrases:

“Fashion must now slow down its unsustainable pace”

“The moment is complicated but it gives us the chance to fix what is wrong and regain a more human dimension.”

But not only that, his support through words has become real deeds. From the donation of two million euros for research to the conversion of all Italian plants for the production of single-use shirts for the safety of health professionals.

Finally, in September, during the “digital” fashion week, he gave everyone the opportunity to access the world of high fashion with the choice to show for the first time his show on live TV.

This difficult year is coming to an end in anticipation of a better year. And with these words Giorgio Armani shows for the umpteenth time his affection for Italian fashion and his beautiful Milan, but above all confirms our love for him, not only Armani designer but person!

Keep following Armani here!

Posted By

Erika Nappo

Laureata in Fashion Design e aspirante stylist. Innamorata della scrittura e delle parole. Fashion victim dal momento in cui ho indossato le mie prime scarpette Pepè in rosso granata. Credo nel superpotere dell’ascoltare e tutto ciò che non dico, lo scrivo.