Gosha Rubchinskiy presents its new collection Rassvet

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After finishing his adventure with the “as you’ve know it” brand, Gosha Rubchinskiy recently unveiled his latest label, Rassvet. Starting as an evolution of the Paccbett line launched in 2016 by the Russian designer, Rassvet will act as a stand-alone label, accompanied by a multi-brand skate store in Moscow, called Oktyabr.

Taking a closer look at the different articles, we find the typical expression of Rubchinskiy‘s obsession with the youth of Central Asia and a strong influence of skate that shines throughout the range of sweaters, t-shirts and long and short-sleeved socks .

It is not surprising that a series of Cyrillic symbols serves as the main design element of this debut collection.

As a sign of challenge, Rassvet presents a series of oversized sweaters with the inscription: “это будет другое …”, which means “it will be different …” and long-sleeved T-shirt with details on the sleeves with lettering like: “это не рассвет”, which translates to “It’s not Paccbett”. Some other noteworthy pieces are the t-shirts with the slogan “rasSvet ne zA goRami” written in letters and not in Cyrillic, which translates as “dawn is not very far from the mountain”, a nod to the meaning of Rassvet (which it means precisely dawn); everything is completed by a series of decks decorated with collages with uniquely Russian graphics.

Have a complete look at the inaugural Rassvet collection by Gosha Rubchinskiy in the gallery above.

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Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.