Until a few years ago, it seemed almost unthinkable to create a link between the world of football and streetwear fashion.
Two completely different planets, almost opposite, but when these two planets collide, the results can be unexpected!
For the first time last year in the French capital, the Jordan logo began to appear on the shirts of Paris Saint Germain, replacing Nike’s more classic “swoosh”.
Moments of perplexity and then to understand that a real collaboration was born between Nike PSG and Jordan, the first worldwide collaboration between a soccer team and a “Street Fashion” brand like Jordan.
One year later, last night the Turin club made its debut in the midweek round with the new competition kit in collaboration with Adidas and the famous London brand Palace, raising an incredible HYPE.
Thanks to the strong bond between the two brands, and the desire for innovation and internalisation of the black and white Club, this new collection was born, which promises to be a real bomb in 2019.
The first news was leaked a few weeks ago, but it seemed nothing certain, everything had to remain secret, until before the kick-off of the match against Genoa, on the social profiles of Juventus, Adidas and Palace, the first official photos of, Dybala, Ronaldo and Bonucci, with the “branded” Palace uniforms.
This new collaboration is a real fusion between the world of football and fashion, a combination that might have seemed out of place until some time ago, but, which today is a reality that seems to combine perfectly.
The question may arise spontaneously: Why does a Skate Street culture brand like Palace bind to a Club like Juventus?
to widen its borders, we need to surprise. said Giorgio Ricci
The answers could be a thousand, but, according to the first words of Giorgio Ricci, Juventus Chief Revenue Officer, to widen its borders, we need to surprise.
Apparently Juventus has fully achieved its goal, uniting one of the most sought-after brands in the Streetwear world, with one of Europe’s strongest clubs, chapeau !!!
The collection will be available very soon on the official Juventus website, and certainly on many streetwear fashion channels.
We just have to wait to find out the prices, and to see how CR7 will react, a NIKE image when in the Champions League “Gala” evenings will have to wear “the dress” signed by the rivals of all time !!
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