Gears For Futuristic Teenagers
Human Made is a Japanese fashion label, founded by the stylist and music producer NIGO and the graphic designer Sk8thing, in 2010.
NIGO founded this brand to create things he was unable to accomplish with his revolutionary streetwear brand A Bathing Ape.
Thus showing everyone another part of himself, completely detached from BAPE.
The slogan of the brand is Gears For Futuristic Teenagers, the brand aims in fact at a niche of people with a “Futurist” and revolutionary mentality.
It takes inspiration from vintage clothing or rather from the essence of some models that NIGO loves to collect.
Sometimes he aims for similar copies of some highly sought after pieces, but basically he just wants to recreate the vintage charm of 60s America.
Human Made is now easily recognizable thanks to pastel-colored prints and logos.
The collections are characterized by t-shirts, hoodies, varsity jackets, accessories and more, inspired by the classic American workwear.
All produced in Japan, with particular attention to the construction of the garment.
Some pieces are made of silk and others of Japanese cotton, which makes it quite expensive.
The quality is very high, a difference of BAPE, another point of detachment between the two brands.
The fashion brand has received a lot of notoriety from various high profile celebrities, including Pharrell Williams.
In addition, it has been part of many important collaborations such as Adidas, Girls Don’t Cry and even KFC, NIGO’s favorite restaurant.
We can therefore say that Human Made and BAPE are the two opposite personalities of the designer.
On the one hand we have a more street and aggressive look, characterized by bright colors and camo motifs, on the other a much softer look, characterized by fine fabrics, soft colors, pastel shades and graphics with a vintage look.
Which outlines NIGO as one of the most multifaceted figures in the fashion system, capable of satisfying any need of consumers, without losing its style and identity.
Find all Human Made collections on their website and at other selected retailers around the world.
Stay with us for other focuses on Japanese brands like this.
In the meantime, also discover the Korean brand 51 Percen!
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