Every time I see a Fiorucci garment, a strong sense of nostalgia pervades me positively.
The brand has been trending among young women for generations, especially among us Italian girls, we have all worn their jeans or wanted a t-shirt with Victorian angels.
In recent times there has been a new push, and perhaps, a little because it makes us feel melancholy, a little because it is a symbol of Made in Italy, has been successful.
Why are we talking about this right now?
Because Fiorucci, as a brand that has made the history of Italian pop fashion, wanted to contribute to the fight against the COVID-19.
He did so by releasing just today 4 t-shirts, designed and marketed to donate the proceeds to the Red Cross around the world.
It is defined by the brand on social media as a gesture of hope and love.
The t-shirts will be available from today, both on the online store and on Instagram, and can be purchased from anywhere in the world with the awareness that you are helping all in this battle that has radically changed our lives, isolating us.
Being alone is making everyone more human and the brands more generous, many of which either donate part of the profits to the various health institutions or have started to produce masks.
The t-shirts of Fiorucci as well as being a symbol of goodness, are very graceful.
The little angels appear on two of these along with the Italian phrase “A hug from all of us” or in English “Sharing love worldwide.”
The only black T-shirt has as its protagonists a child and a bunny that embrace each other, “super cute” would say the Americans, but also extremely symbolic.
The brand has decided to release them right at Easter, which for Christian culture means a passage from life to death, a “rebirth“.
A tradition, however, celebrated all over the world and that has brought out the Carlo Cracco, now dormant or perhaps always dormant, that is inside each of us.
I already decided which of the 4 I’ll buy, it’ll be a leap back in time for a good cause!
If you want to buy it too, you’ll find it HERE.
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