For about a month, from 11 May to 7 June, the “Bar” in the Food Hall of the Milan’s Rinascente terrace is transformed into a Fendi-logged bar. To satisfy the eyes as well as the palate!
Fendi’s new summer capsule in collaboration with New York artist Sarah Coleman distorts the classic double F, giving life to the FF Vertigo logo: a swaying design inspired by the vertigo of the famous film by Alfred Hitchcock. Similarly, on the occasion of the presentation of the collection of Seventies and Nineties inspiration, the Bar on the famous terrace of La Rinascente in Milan, has been transformed into Fendi Caffè.
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Una volta varcata la porta della terrazza si viene trasportati in un mondo ipnotico e colmo di good vibes, grazie ai colori magnetici anni ’70 della doppia F che si ripete su tutto l’arredamento di design del Bar. Ma non solo, il logo si ripete anche su tovaglioli e sui servizi in porcellana, sulla schiuma dei cappuccini, su biscottini e hamburger. La stessa attenzione e accuratezza è riservata alla scelta gourmet dei piatti e del beverage.
Once you enter the door of the terrace you are transported to a hypnotic world full of good vibes, thanks to the magnetic colors of the 70s double F that is repeated throughout the design of the Bar. But not only that, the logo is also repeated on napkins and on porcelain services, on cappuccino foam, on biscuits and hamburgers. The same attention and accuracy is reserved to the gourmet choice of dishes and beverage.
We can say with confidence that the Fendi Caffè will be for this period, the favorite bar of influencers and not only, we are already talking about “the most unstable place in Milan“, although the hidden places of the city of dreams are really many and often much more than “unstable”. And for those who will not be able to visit it, don’t worry! Instagram feeds will be flooded by FF until June 7 and beyond, so you can virtually breathe in the positive vibes of the place.
What can we say… an excellent and original strategy of the Italian maison! The refined and decidedly chic style will attract famous people and ordinary people. A race to “I was there”, for a breath of freedom and glamour and a taste of Fendi for everyone!
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All about the world Fendi, here!
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