Today there is the sun… so we talk about a sunny brand: again&again!
Directly from New York, Manhattan, again&again was born as a creative agency and made its debut in the fashion world this year.
The designer of the apparel line is Mayan Rajendran, originally from South India.
Mayan’s origins influence his creations that are a playful and fun mix of American style and South Indian influences.
Spring Summer 2020 collection has a peculiarity: all garments are unisex and have been designed for those couples with little space in the wardrobe, who would also love to share clothes!
A nice idea specifically designed for those who love gender-neutral, street lines, and oversize, without too many distinctions in terms of silhouette.
Among the garments of the collection stand out sweatshirts, with or without hood, oversize, and various colors including pink, navy blue, gray, and white with huge polka dots.
Their logo is present on many items in two versions, including the one in italics pink.
“Aviator” jackets are inspired by the A2 British Flight Jacket and are perfect for windy summer evenings.
Daisy Western shirt is made of soft cotton with silk trim and has a style clearly influenced by the oriental origins of the designer.
Another decidedly outstanding garment is the Cargo Sargon pants, in military green and fluorescent orange, which create a versatile skirt and the same comfort as a pair of carpenter’s pants.
Again&again rode the wave of trends for the summer of this year, also making a series of t-shirts with the technique of tie-dye!
In general, all the garments in the collection are designed for urban couples, who are looking for easy-going but at the same time refined garments, quality and high sartorial workmanship.
Each item, in fact, is designed to last over time, despite the continuous evolution of fashion.
Sure that the collection we showed you in the gallery impressed you as much as we at Wait, we invite you to take a look at their website oursagainnyc.com, where you can buy items!
To brighten your day and discover new artists to follow on IG, also read our weekly column about 5 Italian creatives!
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