How do you launch a new line of jeans? There are two basic ingredients: a super-cool advertising campaign… and a high quality product. Difficult challenge with denim: it’s hard to innovate and differentiate themselves when it comes to a great
Hood by Air was born in New York from the creative minds of Shayne Oliver and Raul Lopez, with the goal of creating futuristic and visionary garments. The mix of streetwear, futurism and high fashion is deadly and the brand currently represents
Of Derriére and its pants completely made in Italy and exceptional fit we have already spoken. Also in this edition we visited the stand where we admired the collection. Needless to say, jeans, chinos and trousers in bull denim with
Alexander Wang launched his first line of jeans. “I wear jeans every day!” said the creative director of Balenciaga. This denim collection shows three models: Wang 001, Wang 002 and Wang 003. Some are simple skinny jeans, other boyfriend jeans.
Carolina Wyser is a brand born in 2012 in Milan. A team of experts in denim and Carolina Ricci work on the brand to deliver the best products as fit, pleasant to touch and appearance, with any characteristics of denim,
Prps Goods & Co is the line created to provide the flavor of PRPS at a more affordable human price. We are anyway talking about jeans that cost more than 200 euro, but that does not arrive at the amazing
For lovers of premium jeans at Capsule Berlin we discovered a new brand. It’s called Livid Jean and comes from Norway. The label immediately strikes the eye: engraved on the logo we see two wrestlers facing each other with their
I’m walking around Pitti and a friend calls me: ‘Go now to see De Wallen, a new brand of pants dedicated to the bike … something brilliant!’ Usually this friend is not wrong, but I had some doubts. Indeed
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetsyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.