Launched exclusively on SSENSE, Heron Preston introduces JUMP, a new collection characterized by 12 unisex pieces made with recycled parachutes. After the recent collaboration with Levi’s, the streetwear brand Heron Preston returns to talk about himself by launching JUMP, a
Back in 2007, Timberland set new standards for eco-conscious design with its original Earthkeepers® boots. Today, the outdoor lifestyle brand reveals Brooklyn EK +, an Earthkeepers® Edition footwear collection that once again reflects the brand’s eco-innovation expression. The new Timberland®
Also Converse is moving towards a more sustainable fashion by introducing a new range of Chuck Taylor made with used plastic bottles. “Renew Initiative” is the new eco-friendly program with which Converse aims to recreate its stores in a more
THE BRAND FOUNDERS TALK ABOUT BEGINNINGS AND THEIR PROJECTS FOR THE FUTURE We all know Freitag. But how was it born? With what intentions? The founders Markus and Daniel Freitag talk to Wait! after the experience at the Milan Design
Timberland participates for the third time at the Design Week, consolidating its presence in Piazza XXV Aprile and presenting RoBotl. A project that represents the high ethical value of respect for the environment and sustainability that has always characterized the
We talked about continuously. Fashion pollutes, contributes negatively to climate change. 5 Preview has decided to turn the page. But concretely. Without rhetoric and glossy images, the brand, born in a foreground of a building in Rome, where its founder,
Every so often we must innovate. Experiment, change. Amaze, why not. Freitag knows it well, the Swiss company known for making accessories such as city and travel bags, backpacks and wallets with the recovery of the tarpaulins of abandoned trucks.
If there is a fashion brand that has bet everything on sustainability since the beginning it is Stella McCartney. The eponymous brand of the English designer launched in Paris in October 2001, has never kept silent the goal of creating
Work and shopping, duty and pleasure. One contributes to the existence of the other. The second makes the first one more bearable. And what is the common means by which both functions are expressed in life? The bag, or, as
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetsyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.
