e l / i f . : brand that creates outfits in limited series, unique and made on the basis of clothes destined to be discarded. Upcycling and transformation are the staples of e l / i f. . At
If it is French it will also be elegant, refined and classy. When we think of evian water, in our minds the idea of a luxury, refined and niche product is immediately triggered that ok is fine but also pronounced
One thing is certain: we at Wait like to explore social platforms looking for new niche brands! Today we present you Vescovo. Born in 2020, Vescovo is a brand born recently, but that already has a strong identity. The personality that gave birth
Collina Strada: designer Hillary Taymour talks about brand’s success Founded in 2009 by Hillary Taymour, Collina Strada is a brand and a platform for climate awareness, social awareness, change and self-expression. The designer offers easy-to-wear clothes, imbued with a fluid
Today we talk about a brand that struck us from the first glance: MAM, modern, minimal and eco-sustainable! MAM was born from the commitment of Jordi Enrique Albert, current CEO and Anthya Tirado, Chief Marketing Officer of the company. Both
This beautiful jacket by Bethany Williams cannot be missing from the 2020 Christmas gift list. The basic camouflage pattern plays on the colors of blue, green and brown. Above the camouflage, rainbow patchworks cover the pockets, lighting up the jacket
Surely it’s been a while since Mr. King Camp Gillette launched the first razor for women on the market in 1915. He probably didn’t imagine a following that lasted more than a century, but he hoped it for sure. Between
For this occasion, the Vibram truck will virtually move into the urban world, with a more sustainable footprint. Vibram Sole Factor Mobile Lab is the project dedicated to customizing the shoe through the application of a Vibram sole. For the
Canada Goose has launched a new sustainable platform named Humanature and introduced its most sustainable parka to date! Humanature by Canada Goose is a platform created by the brand to bring together all its sustainability initiatives, where you can follow
The partnership between Prada and Adidas continues with a new fully recyclable sneaker. Prada and Adidas have already amazed us in recent months with two collaborations, the latest with a limited edition of Superstar, to pay homage to the original
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.
