We were at the inauguration of CAMO BOX, cosmopolitan brand, symbol of excellence made in Italy and cutting-edge design, gives life to a new concept of store.
Let’s discover the brand
Camo Factory was born in Biella with the aim of combining Italian elegance with clean and minimal lines and refined fabrics with a contemporary and futuristic taste.
The events in the fashion world have been stopped for far too long and the desire to go out, meet, discover and touch is now stronger than ever. This gave rise to the idea of creating a new conceptual space, where Stefano Ughetti, the creative mind of the brand, can tell his story.
We’ll take you with us
We were at the opening of the temporary box and we had the pleasure of doing four goodies with Stefano. The location, in the heart of Milan is a real box dedicated to temporary exhibitions of capsule collections and collaborations in limited editions. The total stop period has greatly increased online sales but the desire to get back to touch the tissues and breathe those emotions that only a fashion event can give is unstoppable, not only from us, but also Stefano who told us where the idea of creating this special space was born. On display we found carefully selected pieces, to create a complete look, from t-shirt to pants, with the possibility to try them in “box”. In this way we were able to fully appreciate the uniqueness of the fabrics, the cleanliness of the cuts and shapes and the elegant and contemporary atmosphere of Camo.
“The purpose of the brand is not to dress people but to put them in touch of what they wear. “
A concept destined to last in time to generate passage, knowledge, art and emotions. The box was inaugurated in the evening of Tuesday, March 29 to will remain open until Friday, July 2. As it was for us, you will be welcomed by Stefano himself, happy to tell his story to all visitors and a fresh glass of Gin Tonic in collaboration with Piero Dry Gin. But this is just the first of many events and opportunities that Camo will offer in the coming months, we just have to wait!
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MeetTheBrand: Interview to Chiara and Jamila, MySkin Care. Take care of ourself it’s easy.
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