BRANDS ON FIRE: Ih Nom Uh Nit a creative way of life

Today, the global market has brought the leaders of some of the newest brands, to be in a short time the most coveted and requested pieces at the international level.

One of these brands is Ih Nom Uh Nit, which in just four seasons, has landed on fashion covers and has been worn by the most captivating celebrities on the planet.

From the literal meaning “not having a name”, Ih Nom Uh Nit was chosen as the name of the label in order to understand the vast creative works that come from this brand. In fact, what makes it special is the fact that Ih Nom Uh Nit is not just a brand, but a real creative way of life and a design brand that covers prêt-à-porter, perfumes and household products.

In 2015, Ih Nom Uh Nit’s premier collection was launched during the Paris Fashion Week with a range of only 20 pieces, but well maintained and structured.

Under the aegis of its imaginative creative director and driving force of the brand, Chaz Jordan, the luxury label today has become famous for its modern nod to European opulence with a street sensibility.

The ethics of Ih Nom Uh Nit has always been the interesting and winning juxtaposition of simple clean lines paired with high-level workmanship and the most sought after textures.

Ih Nom Uh Nit embodies effortless couture with a totally open minded set. The line, in fact, ranges from exotic furs to leathers and from high-fashion pearl pieces to oversized graphic t-shirts that have literally conquered a world-class sequel in 2017.

Going forward, Ih Nom Uh Nit has also opened up to various partnerships and licensing agreements for capsule collection to be launched at the end of 2018.

Posted By

Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.