“Please, do not call it streetwear”
The maliconic aura of a people is expressed through simple clean lines, avant-garde and sometimes rigid, with colors that mainly go from black to white through all shades of gray. And those rare times in which stronger colors appear, the nuances chosen, are always the worst off.
Each piece is an architectural experience, a collision of plots and urban stories.
And it is precisely on this principle that A-Cold-Wall (ACW*) is born, produced as a result of British street culture.
The name refers to the idea of feeling a cold surface as a common social denominator: an Edwardian marble colonnade and a scaffolding of communal properties that evokes the same feeling for two different social groups.
At the same time, the brand is a convinced symbol and a mercurial component of the clash between class and environment in the British landscape. Born from the unscrupulous subversive brilliance of the subclass, A-Cold-Wall is expressed and defined by the cerebral sensitivity of the upper parts of society.
This fusion materializes through mediums of social commentary, immersive art and avant-garde leaders.
The idea of Samuel Ross in founding A-Cold-Wall in the autumn of 2015, is to reflect in clothing what hegemonic inequalities are and the youthful expression in contemporary fashion.
The directional aesthetic of Ross’s men’s prêt-à-porter line is also influenced by his studies both in graphics and illustration, and in creative work alongside Virgil Abloh and Kanye West.
His distinctly multidisciplinary vision is present in hand-made graphic t-shirts and reversible terry sweatshirts with matching pullover with printed logo, lounge pants and hooded jackets. In the hands of Ross, the do-it-yourself takes on a new meaning that even basic items like T-shirts are made and dyed by hand.
What stands out in particular is also its use of utilitarian martial arts such as tarpaulin, PVC, latex, nylon, viscose, rubber and thermoreactive plastic, which come mainly from Europe and are eventually produced in Italy.
A-Cold-Wall is the perfect product of unconventional tailoring and aerodynamic design where nothing is left to chance and each piece tells a story, whether it is past, present and future.
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