The art of tattoo takes new forms thanks to the talent of Edwin Basha.
In last years we have seen born so much of small streetwear brands: for the most part they are just over 20 years of age who manage to recognize the potential in their designs and their ideas. Many times it is a matter of meteors, youngsters who invest in this field with the only desire to break through as the printing on t-shirts is accessible to everyone. Too often the ultimate goal is easy money and notoriety without a thought behind it or a need to communicate something.
That’s how I discovered ORGVSM on Instagram two years ago. I was wandering the web looking for something new and some young designers to support and I came across a symbol: a rose that is tipped by its own thorns. Hurt yourself, self-destruct: love at first sight.
The brand was born in 2016 on the idea of Edwin Basha, a young and talented tattoo artist from Turin who recognizes suffering as the mother of art. He describes ORGVSM as a religion, an awareness, an acceptance of the pain and obstacles that we will inevitably bump into along our way. When we manage to make them sleep with us, in that moment we start living: an orgasm.
Sweatshirts, retro zip jeans, jackets and crop-tops but also accessories for him and her, with cuts and fabrics innovative and contemporary, everything Made in Italy.
For each clothes and accessory the designer dedicates at least ten lines to explain its meaning. A profound meaning that we would never have understood at first impact but it is there and can be felt. This makes the difference.
“Real People Are Soldout” this phrase was born during a direct instagram, where Edwin Basha lets the participants wonder about what society today requires us to want and to be. I participated by chance in this live and I found myself in front of a graphic tablet that wrote all the words the participants said. All these words created a long list of terms, at the end the designer wanted to find an expression that enclosed them all: together we wrote “Soldout”.
A simple experiment, involving fans in the creative process, which led me and a thousand other young people to feel part of a project, an idea, a creation. The result was a black hoodie with white sign on the front and on the back the list of words we said during the direct instagram. This hoodie became a cornerstone of the brand and it’s still available today in the online shop.
Behind ORGVSM there’s a team of young people who “plays” by frequently launching drops and contests. Often the clothes are limited production and the price is quite high. Thanks to these drops, the price decreases and becomes more accessible even for young people who manage to buy a limited edition piece with professional screen printing.
The brand is always experimenting new forms while remaining faithful to its ideals and its streetwear identity. Last year ORGVSM closed the Turin fashion week: the male’ cornerstones with tribal designs, graffiti, stylized roses and maxi writings paraded along the catwalks. worn for the occasion by Riccardo Cotilli and Alessandro Ossola, both athletes and Bionic Model.
The brand presented itself to the general public like this: the ideal of rebellion against the system, always been promoted by the designer, combined with the goal of changing the idea that many have about disability, strinking through judgments and prejudices.
We discover for you every week some new talents and brands to keep an eye on. This week we focused also on Kidsofbrokenfuture , let’s take a look on it!
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