Beauty-brand to watch out

In the last few years the beauty industry had to face lots of changing, starting from the necessities of the consumer who asked for a more Green and eco-friendly approach, creating greener lines and making clean products whiches are vegan, paraben-free and cruelty-free.

Glossier

The first brand we want total about is Glossier, the brand founded by Emily Weiss promoted since day one these news ideas, creating products that respected nature and environment. Their skincare line is all about moisturizing in order to have a dewy complexion and their products are toxic-free and hypoallergenic.The most loved product is surely the priming moisturizing rich that can be used as a normal moisturizer and at the same time as a primer:

Priming Moisturizing Rich

Another product that got lots of consense is the Milk Jelly cleanser, a soft cleanser that assures idratation:

Milk Jelly Cleanser

Fresh Beauty

The second brand we want to talk about is Fresh Beauty, that comes from a small reality in Boston and became on of the most loved products sold on Sephora. The founders are Lev Glazman and Alina Roytberg and they concept is based on using the most natural product, exploiting the most natural properties. The best products are for sure the Sugar lips scrub, that promise a delicate scrub on the lips:

Sugar Lips scrub ( 25€ on Sephora )

and the honey daily cream which is super delicate and moisturizing:

Daily honey moisturizing ( 49€ on Sephora)

The Ordinary

The third brand has been a true revolution, concerning the lean between quality and price and it’s The Ordinary: it was founded in Australia in 2017 and their aim is too produce a young line, primarily scientific but their most important purpose is to make affordable and effective products. Their stuff seem to come from a laboratory or a pharmacy and they propose pure substances that can be mix between one another, obviously the expetions are explained on their website. The most chatty product is surely the Peeling solution that can seems to be scary for the color but it’s super effective to clean the pores:

(Peeling Solution 9,95€ on Douglas)

Another product that has been appreciated is the ialuronic acid which is super moisturizing:

( Iluronic acid 12,20€ on Douglas )

Dr. Jart

The last brand we want to talk about is Dr. Jart, created in 2004 from the collaboration between the entrepreneur Lee Jin-Wook and the dermatologist Dr. Jung Sung-jae introducing the korean beauty approach to the Europeans. Their idea is to create delicate but effective products to use on your skin. One of the most famous products are the sheets masks introduced by Dr.Jart

(Illuminating sheet mask 5,90€ on Sephora)

Dr. Jart just came out with a line for sensitive skin that use the power of tiger grass to minimize the redness of the skin and to correct it in the most natural way, you can find the products as a casket: