BE REVERSIBLE! INTERVIEW WITH OHMAI CREATIVE TEAM

A new product, a new philosophy. With this, too, a new history of challenges and unexpected ideas sometimes necessary to accomplish when the economic crisis afflicting the fashion industry especially in our country: Italy. This is Ohmai, a new entry in the field bags that provides accessories where the word “reversible” is the thread that characterizes them. Colors, prints, shapes and high-quality materials make all the rest, making it another distinctive feature.

Wait! interviewed Ohmai creative team:

When and why did you decide to found Ohmai?

The Ohmai brand stems from the production and employment of the workers of a company that works labels, woven leather and tags, which has to deal with a crisis in the textile sector. The drop in orders and closing of prestigious companies that until then had assets of Etigroup, are the harsh reality to face. That is why the search for a new product that would accommodate the techniques of processing and printing and knowledge of raw materials; all these factors led to the creation of Ohmai bags.

What is the added value of your bags?

The added value is the reversibility. Until that time no one suggested although the concept had long existed. We have made it modern by combining a fashion side and a more sober so that the use of the bag could actually be different.

Your distinctive feature is the reversibility. How can you, season after season, renew it in the look?

We apply the latest fashion trends to our product without distorting it. The appearance of the reversibility is still a new concept and this allows us some breath for few more season. Big brands have entered similar bags in their collections, but our real strength is made in Italy. Style and craftsmanship have an appeal that no foreign product can match. Another strong point is that every fantasy is original, created by us.