We had already told you about augmented reality in the fashion world through the game app MOD4 by Luisa Via Roma, where you could let your avatar try all the items in the shop.
But the technology hasn’t stopped, this virus has become the emblem of the said “necessity makes virtue” and so also low cost fashion retailers like the Anglo-Saxon site ASOS have decided to propose to their customers an augmented reality format.
If before the garments were worn by models with different shapes, now entering the site you can find six avatars alternating with the most likely features, which wear up to five hundred pieces.
The platform, developed in collaboration with Zeekist, the Israeli company of Artificial Intelligence and Virtual Reality specializing in the fashion industry, has allowed shopaholics around the world to stay in training and continue shopping wild even in this period of stagnation, but above all it will allow those who eat fast fashion not to waste time in endless lines in front of the shops, as with the new prevention measures included the time spent outside will be longer.
The luxury retailer YOOX has also converted to augmented reality, using the “Yoox Mirror” platform: a virtual dressing room where your avatar will be able to try on any kind of garment and the rendered option will be just a distant memory.
Sure is that the emotion of trying a garment on your skin is priceless but this is definitely a great way to do some healthy shopping without too many worries!
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