It’s since 2014 that Pharrell Williams expresses his estrus through the collaborations with the brand Adidas, sharing and promoting its vision as the polyhedric artist that is. The latest inspiration celebrates the unmistakable basketball style, inside and outside the basketball court.
For this collection, he decided to exalt the diversity through a rainbow of pastel colors, by using the tie-dye color technique, the latest trend of spring summer 2020.
With this inedited coloration is dyed a small selection of apparel, like hoodies, t-shirts, shorts and basketball shoes, bringing back the Adidas silhouettes with the touch of Pharrell Williams. The shades of color, that have as main color the pastel yellow, get together to compose a fingerprint shaped allover graphic, symbol of unity and diversity.
The flagship product, result of the partnership, is the new basketball shoes 0-60, characterized by a retro-futuristic silhouette and showy colors.
The key product is followed by a line-up of the brand’s 5 iconic designs: the Stan Smith, the Continental 80, the Nizza Hi, the Campus and the SC Premiere, characterized by a more minimal look in cream color, enhanced by different colored shoelaces that distinguished each model.
The entire collection is now available on the official Adidas website.
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